The thing about blogging is its a bit insular sometimes. It can be full of questions and self doubt. I have wasted time wondering why I’ll never be a good travel blogger.
As a blogger, you sit behind your laptop and tap away. Occasionally you write a post that seems to resonate with people. You get a bit of a high over the things that are well received or are mystified when something tanks. You follow inspirational travel bloggers on social media and wonder how you’ll get a thousand gazillion followers like they have. Others have strict guidelines for sharing your stuff. I remember seeing a hugely successful travel blogger saying if your feed includes selfies, everyday activities and / or loads of pictures of your kids then he wouldn’t bother. I felt pretty deflated and started looking into taking better photos and getting a filter that I could use on my all Instagram posts in the hope of creating a prettier feed.
And then, suddenly this morning, I had a bit of an epiphany about why I’ll never be a good travel blogger.
Because I’m not a travel blogger
I know, I know. For someone who isn’t a travel blogger, I sure seem to write a lot about travel.
But here’s the thing. There’s loads of chat in the blogging world about finding your niche. Being a travel blogger apparently isn’t enough these days. You need to know exactly who you are writing to and an audience of all people who travel is waaaaay too big.
So what am I?
I’m a family travel blogger
If you’re looking for a couples only holiday, I’m probably not the blog for you. If you want tips on high end super luxurious holidays I don’t think I can help you (the time when one of the Things got stuck in a revolving door at the Four Seasons springs to mind).
I’ve done a decent amount of backpacking in my time but I’m not doing that now and my opinions are pretty far out of date (no age jokes please!). We aren’t travelling full time as a family nor do we homeschool or worldschool (although I think we do travelschool).
I am a mum of 2 quite cute but mischievous little Things who loves to go on holiday. I’m a mum who wants to figure out how to have great holidays that world for all of us without breaking the bank.
I’m an adventurous family blogger
Even within the family blogging space, there are niches. I love the idea of luxury family holidays and don’t get me wrong, if someone offers me one for free I’ll be off like a shot to review it for you. The reality is that we can afford lovely holidays but not ones are THAT expensive.
And I may have got this completely wrong but I’m pretty sure you can’t either. I want to give you tips for holidays that you can use. I want to go to places you would go. Basically, I want to write about holidays that you might actually go on after I have been there and actually do things that I have done.
I’m an expat blogger
I didn’t mean to start blogging about expat life. I guess by a pure function of my life here and the fact that lots of my readers are expats it was inevitable. The posts I have written about expat life have been my most popular posts (helpful for a travel blogger). Apparently you guys like reading about me. Or maybe what I have been writing (and when I have written it) has struck a chord with you.
Its not perfect, its real
I’m trying to inspire you to travel. I don’t want you to see some picture perfect holiday. Why? Because seeing other people’s holidays like that made me feel pretty rubbish and insecure. They made me feel like we should be doing more on our trips. They made me feel like we were getting it wrong.
I remember looking at a friend’s holiday in one location and comparing it to the one we were having at the same time in another location. I chastised myself for “only” doing 2 day trips out and for spending the rest of the time at the pool and the beach. It turns out a lot of things had gone wrong for them. The villa hadn’t been as described. People got sick. They had a nice time but it wasn’t the walk in the park that I assumed it had been. Facebook has ALOT to answer for!
The truth is, all families have a hard time on holiday. The kids sleep less or people get sick. Routines are broken which can be HARD for some families. Hotels get things wrong – from room bookings to food orders. Things just don’t go to plan sometimes. I want to help you with that side of it… Or at least show you that you aren’t alone. Not just show you a collection of gorgeous photos of us simpering at the camera. It’s just as well really since my Things are useless at simpering. It’s much more likely that you’ll get a picture of one of them pulling a face. If they are smiling or laughing it’s probably because one of them made a toilet humour joke or they’ve just done something really naughty.
So here’s the thing, Wanderlusters. My Instagram feed won’t always have smug, drool inducing pictures on it. It will have some. I mean I have to inspire you to go away in the first place, right?!
It might have a picture of me in tears after a row with the Things. I’ll show you when they spill soup on the hotel floor after I have the bright idea that a room service picnic will be less stressful than going to a restaurant.
If, by any remote chance, my kids eat something more exotic than chicken nuggets or pizza while we are away… I will tell you. But I’ll also tell you want they ate for the rest of the holiday because you can guarantee it was probably…chicken nuggets or pizza.
I will always tell it like it is. If we’ve had a terrible time somewhere, I’ll let you know. If that means posting a picture of the Things in time out in the Maldives, or of them with Granny Wanderlust sat outside our room because we got locked out then so be it.
So that’s why I’ll never be a good travel blogger. But if you’re looking for an adventurous expat family travel blogger then I’m your girl.